Mechanics: Value-added servicing can help your business thrive
Put yourself in your customer’s shoes for a moment. You take your car, truck or boat to your local mechanic for a standard logbook service. You pick it up, and it sounds, runs and drives so much better than you expected. You wouldn’t just be satisfied — you’d be delighted. So much so, you’d probably mention it to your mates, right?
Now think about that scenario from your perspective as the mechanic — that’s a pretty powerful endorsement for your business, isn’t it?
Short answer: word of mouth is one of the most powerful marketing tools a mechanic has. The way to create it is to add real value to every service — deliver a result so good your customers can’t stop talking about you. Incorporating aftermarket additives into your servicing is a proven way to do exactly that.
Word of Mouth Is a Mechanic’s Most Powerful Promotional Tool
That’s because your business is being endorsed by someone who’s had a first-hand positive experience with you. And the person your delighted customer is talking to? More than likely it’s someone they already have a relationship — and a level of trust — with.
Then, with any luck, your customer’s mate tells one of their mates: “Hey, one of my mates was telling me about their mechanic…” See where we’re going with this?
So How Do You Create Positive Word of Mouth?
The principle is quite simple: add value to your customer’s experience — so much so that they can’t stop talking about you. One proven way for mechanics to do this is to deliver a superior result by incorporating products into their servicing that genuinely enhance the driving experience.
Word of mouth isn’t just how many customers find us — it’s also how our products help a growing number of mechanics and new car, truck and boat dealerships boost their business.
What Mechanics Are Saying
“We ceased advertising two years ago, but our workshop is busier than ever. We provide high-quality work of course, but we top it off by using Cost Effective Maintenance products in every vehicle that comes through our workshop, to deliver a superior result for all our customers.”
— Simon Wade, Wade Brothers Auto Service, Neerim South VIC
“We focus on adding value for our customers by optimising performance with Cost Effective Maintenance products — often backing it up with our in-house dyno test reports. Since using CRD Fuel Enhancer, our spare parts section sells very few injectors for common rail diesels… but the word of mouth this has created makes it all worthwhile.”
— Tristan Wilson, Knight’s Toyota, Leongatha VIC
“I was introduced to FTC Decarbonizer and the range over 13 years ago when a customer enthusiastically recommended it. With a professional suspicion of fuel and oil additives, I started using FTC on several vessels, logging the results. The benefits were undeniable — cleaner running, better fuel economy and far less diesel soot fouling the white gel-coat of the boats. It also killed the dreaded ‘fuel bug’ common in marine tanks.”
— David Berthold, Jota Marine, Hamilton Hill WA
“We’ve been using Cost Effective Maintenance products for some time now, with a 100% success rate. After treating multiple boats for three completely different issues, we’ve realised we’ve discovered our secret weapon.”
— C Worthy Marine, Coomera QLD
“Probably the best before-and-after shots on an NS Mitsubishi Pajero… the dirtiest 4M41 motor I’d seen inside, and the first (and still only) timing chain problem I’ve had in the 8 years I’ve been here. Your Flushing Oil Concentrate did a great job. Thanks!”
— Ron, Motocare 4WD, Brisbane QLD
Want to see this in action? Read how one local mechanic grew his business with our products, and take a look at our workshop additive range.
Mechanics: want to find out how aftermarket additives can grow your business? Call the Cost Effective team on 07 3376 6188 — we’ll show you how to incorporate them into your standard servicing.
Aftermarket Additives for Value-Added Servicing
-
Engine Overheating, Main-products, Oil Additives, Our ProductsAW10 Antiwear
From $112.00 incl. GSTSelect options This product has multiple variants. The options may be chosen on the product page -
Diesel Fuel Additives, Our ProductsCRD Fuel Enhancer – Fuel Cleaner Additive for Diesel Engines
From $59.00 incl. GSTSelect options This product has multiple variants. The options may be chosen on the product page -
Engine Blowby, Engine Overheating, Main-products, Oil Additives, Oil Sludge Remover, Our ProductsFlushing Oil Concentrate for Diesel and Petrol Engines
From $115.00 incl. GSTSelect options This product has multiple variants. The options may be chosen on the product page -
Diesel Fuel Additives, Fuel Additives, Our Products, Petrol Fuel AdditivesFuel Injector Cleaner – Cleanpower
From $55.00 incl. GSTSelect options This product has multiple variants. The options may be chosen on the product page
